New case study: How Join Together improved conversion rates by 60% for the NEU
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Last year Join Together worked with The National Education Union to completely overhaul their online member join process.
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Over 50,000 people have joined a union through our forms
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As of today over 50,000 people have joined a union using one of our online joining forms 🎉. That number is rising rapidly as we work with more unions: 36,000 of those joined this year alone.
A better way to keep your member data up to date
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Out-of-date member data is a major headache for unions. It means having to deal with:
The internationalisation features of Join Together
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We’ve been building the Join Together platform to make it easy for anyone to join a union, wherever they are and whatever language they speak. In particular, this has meant three areas of focus:
Websites and CRMs are nouns. Joining is a verb.
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Let’s talk about grammer*.
Checklist: Getting more visits to your union’s online join form
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Join Together builds high-converting union join forms that get you more members. If a prospective member arrives at a Join Together form, they’re more likely to end up a member. Over time, this results in many more members, and much more money for the union. If the form is bad, it’ll leak potential members, resulting in a union that’s smaller - and poorer - than it might have been. So… start with the form.
How much money is your union losing because of your online join?
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Every person that doesn’t get to the end of your union’s online join form is a potential new member lost. But have you ever calculated what that costs the union? The maths is simple:
Don't be shy (remember to ask 'why?')
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Join Together’s platform makes it easy to ask good questions of prospective union members.
Dealing with bad employers
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If you’re reading this, you’ll already know well that one of the main challenges for a union is dealing with bad employers.
Is check-off checking out?
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The deduction of member subscriptions directly from wages is great for union members and their unions. When you have it agreed with an employer, check-off makes signing up new members easy, collecting their subs automatic, means members never need to worry about renewals or failing payment methods ensures subscription fees reflect the member’s increasing wages, so they’re always paying their fair share. It also means unions can collect subs with minimal bureaucracy and cost (such as banking fees), as they get all their subs in a lump sum.
Why reps avoid online join forms (and what it means for a union)
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Loads of parks have them - dusty tracks across the middle of an otherwise pristine lawn, worn down because it’s quicker than taking the asphalt path twenty yards away.
The power of compounding incrementals
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If you break down everything you can think of that goes into riding a bike, and then improve it by 1 percent, you will get a significant increase when you put them all together.
— Dave Brailsford, the coach who turned British cycling into a world-beating force.
'Do it now' vs 'Do it later' vs 'Never do it at all'
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As soon as this pub closes, the revolution starts.
—Alex Glasgow
People are turning to unions again
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“Join a union” is a phrase you hear a lot more of than you would have done five years ago. It’s coming from every corner of society, in every part of the country - a recognition that for several decades capital has had it too easy, while labour has had it too tough. That the balance is wrong and needs correcting. That the cost of living is too high, and the wages to pay for it are too low. It’s a feeling that’s bubbling up. It’s happening.